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Products built on data, shaped by empathy

I’m Melissa, a Senior Product Designer with 10+ years of experience creating thoughtful, effective digital products. I’m curious about people, passionate about uncovering meaningful problems, and craft-obsessed when it comes to designing solutions.

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I thrive in collaborative environments, combining customer research, experimentation, and data to balance user needs with business goals. I take ownership from discovery through delivery, using AI to streamline my workflow and rapidly build proof of concepts that bring ideas to life. My focus is always on creating high-quality products that make a measurable impact.

Senior Product Designer, thortful

UX Mentor, ADP List

ex - Senior Product Designer, Gousto

01
XTRAthortful.PNG
XTRAthortful reached 47K subscribers and £183K in subscription revenue by August 2026. Among subscribers who were active customers in 2025, we also saw a 25% increase in purchase frequency and 28% increase in revenue per customer.
02
Apple Pay
A focused CRO initiative that introduced Apple Pay Express to create a faster, lower-friction purchase journey. The experience increased conversion by 0.2 percentage points and delivered an estimated £51k in incremental revenue.
03
Face Swap Photo cards
Face Swap introduced AI-powered personalisation to thortful’s creator-led cards, delivering a more unique customer experience while driving 134K+ card sales and an estimated £565K in gross sales.
04
Gousto - Taste Profiles
Rethinking how customers discover recipes at Gousto, moving beyond endless scrolling towards a more personalised and inspiring experience. Helping customers find the right meal, not simply offering more choice.
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XTRAthortful.PNG
XTRAthortful reached 47K subscribers and £183K in subscription revenue by August 2026. Among subscribers who were active customers in 2025, we also saw a 25% increase in purchase frequency and 28% increase in revenue per customer.
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